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---
title: "Heath Flock | Generational Group"
description: "Generational Group is a full-service M&A business advisory firm headquartered in Dallas, Texas. The company specializes in providing comprehensive services for business owners, including exit planning, valuation, and ..."
canonical: "https://www.generational.com/people/heath-flock"
site_name: "Generational Group"
language: "en"
last_updated: 2026-10-16
---

# Heath Flock

Source: https://www.generational.com/people/heath-flock

## Overview
**Generational Group** is a full-service M&A business advisory firm headquartered in **Dallas, Texas**. The company specializes in providing comprehensive services for business owners, including exit planning, valuation, and mergers and acquisitions.

## Services / Features
Generational Group offers a variety of services designed to assist clients in maximizing their business value and ensuring successful transitions. Key services include:

- **M&A Advisory**: Expert guidance for mergers and acquisitions.
- **Private Client Group**: Tailored services for individual clients.
- **Growth Advisory**: Strategies to enhance business growth.
- **Wealth Advisory**: Financial planning and investment strategies.
- **Business Valuation**: Accurate assessments of business worth.
- **Digital Services**: Solutions to enhance online presence and marketing.

## Additional page sections
### About Heath Flock
**Heath Flock** serves as the Chief Operating Officer of Generational Group. With over 30 years of experience in financial, strategic, and operational management, he oversees critical areas including finance, legal, human resources, and client experience. Heath also has executive oversight of Generational Consulting Group and Generational Wealth Advisors.

Before joining Generational, Heath was a Partner and Managing Director at LCM Global Partners, specializing in alternative assets. He has a strong background in asset management, having founded Cassia Capital Partners and worked as a Director at Equity Office Properties. Heath holds a B.S. in engineering from the University of Nebraska and an MBA from Harvard Business School.

### Headquarters
**Location**:  
3400 North Central Expressway #100  
Richardson, Texas 75080  
[Get Directions](https://www.google.com/maps/place/3400+North+Central+Expy%2C+Richardson%2C+TX+75082%2C+USA)

### Complimentary Exit Strategy Conference
Generational Group hosts a **complimentary one-day conference** focused on exit and growth strategies. This event covers business valuation and tactics for maximizing business sales. 

### Key Points or Highlights
- Heath Flock is the Chief Operating Officer with over 30 years of experience.
- Generational Group specializes in M&A advisory, growth consulting, and wealth advisory.
- The firm is headquartered in Richardson, Texas, with comprehensive services for business owners.
- Heath has a robust background in asset management and strategic consulting.
- The company offers a complimentary exit strategy conference to educate business owners on maximizing their sales.

### FAQ Section
**1. What is Generational Group?**  
   - Generational Group is a full-service M&A business advisory firm based in Dallas, Texas.

**2. What services does Heath Flock oversee?**  
   - Heath oversees finance, legal, human resources, client experience, and corporate evaluation teams.

**3. Where is Generational Group located?**  
   - The headquarters is located at 3400 North Central Expressway #100, Richardson, Texas 75080.

**4. What is the purpose of the Exit Strategy Conference?**  
   - The conference provides essential knowledge on exit and growth strategies for business owners.

**5. How can I contact Heath Flock?**  
   - You can reach Heath at 972-232-1110 or via email at [email protected].

## Get Heath Flock with Generational Group

Generational Group helps with Heath Flock, from planning through next steps.

- Ask about your product: [Contact Us](https://www.generational.com/contact/contact-us/?utm_source=ai&utm_medium=referral)
- Phone: 972-232-1110
- Phone: +1-972-232-1121
- Ask about your product: [Growth Advisory](https://www.generational.com/services/growth-consulting/overview/?utm_source=ai&utm_medium=referral)
- Ask about your product: [Locations](https://www.generational.com/contact/locations/?utm_source=ai&utm_medium=referral)